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Commandos of Cool
Category All Business
Series Title
Episode 1
Duration 30 mins
Product Code 21981
Broadcast Year 2002
Price £195.00

In Commandos of Cool, the battle to sell fashion is big indeed, but in a world in which people are increasingly suspicious of glossy advertising, it has to be done by stealth. The Money Programme follow two frontline commandos of "guerilla marketing" - the hard sell that doesn't look like the hard sell - as they set up a pirate radio station, run an illegal sticker campaign, and try to make sure that the new Diesel brand they've been hired to promote is worn by the trendiest people in the UK. Commandos of Cool investingates: will marketing be transformed by guerrilla selling?

This BBC study looks at marketing in the new world of business


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